About Us

Craig Simms MPH


Craig Simms leverages over 20 years in leadership roles with traditional, biotech, and start-up pharmaceutical ventures to strategically advise executives and business unit leaders to achieve their strategic plan and respond to rapidly evolving market opportunities in highly complex environments.

With nearly three decades in research, sales, marketing, and medical roles for multibillion-dollar brands, Craig understands what drives novel product launches, positive Wall Street reviews and personal transformation.

He is currently the owner and CEO of Amplify Consulting Services, LLC, and holds a B.A. from Miami University in Oxford, OH, an MPH from Walden University, and a Trauma-Informed Organization Certificate from the University at Buffalo School of Social Work.  Craig is an ICF – Certified Executive Coach, a COR.E Leadership Dynamics Specialist, and an Independent Speaker, Coach and Trainer with the John Maxwell Team. 

Martina Felderman Ph.D.


Martina Felderman leverages over 15 years of experience in the life science industry acting as a researcher, mentor, and Chief Operating Officer of a start-up oncology company.

Her expertise ranges from synthetic biology and vaccine design to drug discovery and design of microfluidics devices in oncology. She brings vast technical knowledge to the development of novel products and the keen ability to combine her rational, scientific approach with a deep intuition.

Martina holds a Master’s degree in Genetics and Biochemistry and a Ph.D. in Molecular Biology from the Universität of Salzburg. She is a leadership and professional development specialist and an ICF Certified Executive Coach.

Becky Cooper


Becky Cooper brings a wealth of experience from the finance and accounting industries, including nearly 20 years in the venture capital arena taking on leadership roles as Chief Financial Officer, Chief Operating Officer, Controller, and mentor to rising talent.

Her expertise stems from her tenure as a member of the executive team for private and public corporations, and venture capital firms to direct fund administration and management.

Becky graduated cum laude from California State University, Bakersfield, with a BS degree in Business Administration and an emphasis in accounting.  She is an International Coaching Federation (ICF) Certified Professional Coach, a COR.E Leadership Dynamics Specialist, and Energy Leadership Index Master Practitioner. She is skillful in partnering with mid-to-senior level executives on leadership development and executive coaching.

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© Amplify Consulting Services, LLC, 2022-23

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